Whether you are a year-round blonde or only brighten your color during the summer months, these are 22 of the best purple shampoos for blonde and gray shades-all of which come highly recommended by women with great hair. This is the BEST toning shampoo I have ever used, and I have used A LOT. That’s why we asked women with amazing blonde and gray hair about the toning shampoos they swear by for nourishing and refreshing unwanted yellow and orange tones between hairstylist appointments. (It doesn’t hurt that many of these picks also strengthen damaged hair and cut down on breakage, either.) Of course, anyone who’s embraced lighter hair in the past knows just how many products are required for upkeep-and there’s no way you’re going to lather on just any purple-pigmented shampoo after spending good money on a pretty blonde balayage or gray-blending treatment. Violet shampoos (and purple conditioners) do their most dramatic work on color-treated hair-whether it’s ashy, icy, blonde-pink, or white gold-but even natural blondes can use these products every once in a while to make their color pop.

If you’re wondering why purple, it has to do with the color wheel: Shades on opposite sides of the circle cancel each other out, which essentially means purple pigments can help counteract the unwanted warm tones that build up and take the brightness out of your bleach platinum, mushroom, or cool blonde hair. While purple shampoos won’t make your hair lighter, they can help you maintain and tone the current hue you have, eliminating unwanted brassy hair-especially if you’re doing an at-home dye job or making fewer visits to your colorist. That’s why incorporating the best purple shampoo products into your hair-care routine is step one to keeping your texture healthy and preventing those pesky yellow and orange tinges from dulling your shine.

Lighter hair tones are notoriously high-maintenance-and come with the annoying reality check that brassiness is bound to happen. In our analysis of 59 expert reviews, the Bold Uniq Restorative Purple Shampoo, 8.5-Ounce placed 2nd when we looked at the top 11 products in the category.

Unite purple shampoo review